Mauricio Rivas Design
Campaign
Blue Light Card - Black Friday
The Blue Light Card Black Friday campaign featured a creative system, with distinct variations designed to mark different phases of the campaign. As Black Friday spans almost a month, clearly differentiated creative moments were essential to maintain engagement and prevent member fatigue.
The campaign delivered strong results and was rolled out across multiple channels, including social media, EDMs, a landing page, IAM, push notifications and B2B communications.
Blue Light Card - Woolworths partnership
The concept is for Blue Light Card to partner with Woolworths to offer discounts to its members. The goal is to promote the Woolworths discount, educate members on how to purchase the eGift card and demonstrate how to maximise savings with Everyday Extra. Applications include video, social media, a landing page, and EDMs.
Retravision – Catalogues, POS and advertisement
The concept and design for the Australian retailer Retravision are sales driven and emphasise promotions and a sense of urgency. These concepts were implemented across different touchpoints such as catalogues, POS and advertisements.
Flexitol - Branding Concept
Although this is an older project, I like to include it as it highlights a different design field I explored, using metaphor-driven concepts to represent skin conditions and reposition the packaging for a more sophisticated audience.