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Retravision – Catalogues, POS and advertisement

The concept and design for the Australian retailer Retravision are sales driven and emphasise promotions and a sense of urgency. These concepts were implemented across different touchpoints such as catalogues, POS and advertisements.
Role: Concept, design, layout and proofreading.

Big Bus Sydney – Guide Book

This publication is distributed exclusively to Big Bus Sydney passengers enhancing their travel experience. The concept and content for this project are designed in-house in Sydney following global branding guidelines. Big Bus UK head office selected this project as best practice across 23 cities.
Role: Booklet concept, layout, map design, content, image sourcing and photography.

Transgrid – Banners

Concept: The infographic describes Transgrid ecosystem and resembles electricity with the glow effect.
Role: Design and layout each banner using Transgrid imagery and branding guidelines.

© Pearshop

Say G'day – Flyer

This is an example of the self-initiated flyers series. The target was Big Bus staff and the objective was to improve customer service. This brochure shows staff the phonetic pronunciation of basic phrases in different languages for better customer engagement. Other self-initiated titles are The importance of Tripadvisor, Equality & Diversity and Customer Service.
Role: Concept, content and design