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Miscellaneous

Van wrap design for Southern Cross Tours
Using visual storytelling to showcase the full range of tours while maintaining a strong and consistent brand presence.

Big Bus Sydney Guide Book
This quarterly publication was distributed exclusively to Big Bus Sydney passengers, enhancing their travel experience. The concept and content were developed in-house in Sydney, adhering to global branding guidelines.

Big Bus Sydney Information Centre Shop
The redesign aimed to promote hop-on hop-off tours and in-store attractions by creating a clear and engaging customer experience. It brought together exterior and interior design, POS, a front-of-store map, screen content and layout to guide customers, share information and encourage exploration from the moment they approached the shop. The project followed global brand guidelines, met marketing and sales objectives, and complied with Sydney Trains requirements. It was delivered within a tight budget, requiring practical and cost-effective design solutions.
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