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Mauricio Rivas Design
The Big Feed
Overview
Create a more engaging and intuitive website that connects visitors with The Big Feed community, showcases impact and promotes donations. Based on analytics showing desktop as the platform most used by visitors, we worked with the client to prioritise the desktop experience for this project.
Goals
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Simplify navigation
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Improve content clarity
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Increase engagement
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Showcase community stories and impact
Prototype available only on desktop view
Heuristic Analysis of existing website
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Inconsistent visual language
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Unclear calls to action (CTAs) – it's not always clear what is clickable
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Complex navigation
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Unnecessary interface elements
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Poor accessibility
Information architecture analysis
Existing
Proposed
Wireframes
Home
How it works
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How it works
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